Have you ever wondered how the creators of YouTube and LEGO made their billions?

In order to create a successful business, you need a great idea, a lot of enthusiasm, and a ton of ambition. To learn the secrets of the trade, we’ll create our own business prototype. You’ll have to figure out the best ways to advertise our product, so we’ll analyze marketing and sales trends — what worked, and what didn’t? — and use that data to come up with persuasive and effective marketing campaigns (think: posters, ads, flyers, etc.). As you receive market data throughout the week you’ll be able to come up with even more innovative strategies to sell the product and build your business. Welcome to the boardroom: it’s time to get to work!

This course meets daily for 90 minutes.

In This Course You Will

  • Work with your new friends to manage and facilitate real-life sales of EXPLO products to students and staff

  • Develop effective advertising campaigns and communication skills through advertisements, and elevator pitches

  • Model pricing strategies based on materials, labor, and selling costs

  • Discover how to build and maintain an effective team to reach a common goal

Required Materials

Business students will receive a Curiosity in Action™ box with most necessary materials. Basic grocery store or household items may be required for some sessions. A detailed list of what’s included in your box and other household items can be found here.

This course requires us to ship the Curiosity in Action™ Box to arrive prior to program starting. Due to current international shipping constraints, we are unable to deliver to addresses outside of the continental United States.

We ask that students enrolled in this course have access to a desktop or laptop computer and a stable internet connection. A printer is recommended, but not required.